Bartrams
- A case study
Background:
In
a very competitive and somewhat hostile marketplace, Bartrams
a full service product website approached us to design a website
that encompassed the range of products and services offered,
build their presence online and increase brand loyalty
Our
Approach :
At
first we undertook a detailed analysis into the key selling
products and the number of competing websites
We
then wrote the copy for the website focusing
on creating strong messages for the key selling products
and built a design around these key products
Our
goal was to create a website that was not just search engine
friendly but one that visitors to the website would find easy
to navigate through, stimulate
their interest and easily allow them to make purchases
We
then followed this up by by establishing a weekly communication
strategy to the Bartram's customers from first time
visitors to long term loyal customers
This
strategy included assessing the most attractive product offers
for each audience, designing and writing a weekly newsletter,
encouraging more site visitors to become subscribers to the
newsletter, constructing a database of opt-in subscriber's
and coming up with fresh and innovative promotions to increase
conversion ratios
The
Result:
Bartrams
enjoyed high search rankings and continues to do so today
These
high placements have brought huge benefits in traffic numbers
and sales
Our
e-marketing and communication strategy enabled Bartrams
to increase it's opt-in subscriber's database by an unprecedented
300%
With
a strong surge in sales and a better than average conversion
ratio across the whole range of Bartrams
products
Added
to this recent in-house customer surveys indicate that members
have enjoyed receiving the weekly newsletter and are more likely
to consider buying from Bartrams in the
near future
Subscriber's
have also indicated their willingness to recommend friends and
family to take advantage of bargain offers provided by Bartrams
Bartrams
are now in their 8th year online and continues to recruit new
opt-in members daily
