Background:
Totalstay.com,
a world wide hotel accommodation provider were battling
to make real headway in an over-heated market
Although
they had a great product and a portfolio of over 20,000
hotels to promote, they were guilty of under-utilising the
great resource that they had which was their customer base
Already
aware of Loyal-e's
success with all-destinations.com they approached us for
help to better their sales conversion ratios
Our
Approach :
After
carefully analysing the buying
patterns of the
Totalstay.com customer
base, Loyal-e advised Totalstay.com to establish a communication
strategy with it's customers by sending a monthly newsletter
Loyal-e
then assessed the most attractive hotel offers based upon
seasonal and destination variations, designed and wrote the
copy for the monthly newsletter, constructing a database of
opt-in subscriber's and coming up with fresh and innovative
promotional ideas to increase conversion ratios
This
served as a platform to build a closer relationship with their
customers and by informing and rewarding its' customers through
special loyalty incentives and discount schemes helped to
build up brand loyalty and increase sales
The
Result:
Totalstay.com have now adopted this strategy whole-heartedly
and send
out regular monthly communications with its' customers
This
has led to a significant increase in the number of repeat
visits to the Totalstay.com website and telephone enquiries
made by existing customers
The
first totalstay.com communication to it's customer database
prompted an immediate surge in both telephone and email enquiries
These
encouraging trends have convinced Totalstay.com to commit
resources to further developing & refining their e-Marketing
campaigns
