Bread is bought by 99% of British households, and nearly 9 million large loaves are sold each day.

Bread is an excellent source of carbohydrates, B vitamins, protein and calcium.

Bread is also one of the nation’s main source of fibre.

Speciality Breads (such as baguettes, focaccia, ciabatta, naan, pitta, rye breads, corn breads, organic breads and flavoured breads) comprise one of the fastest growing sectors.

The profusion of products available on the high street (from sandwich wraps to pitta pockets and bagels), the introduction of premium sliced bread and a greater recognition that bread is good for you have all contributed to the increased demand and interest in different types of bread.